The Real Secret

It’s labeled as the secret to everything. No matter your difficulties, the Secret offers solutions. Don’t have the house of your dreams? Despair no more. Your dream home is only a decision away.

It’s sweeping the world in an Internet generation version of Tulip Mania, but it’s far from the answer it promises. Today on Thinking with Somebody Else’s Head, we’ll dissect the Secret. And that is very necessary. The book is all over Brazil, not to mention countless other parts of the world, and is being talked about in numerous blogs and TV and radio shows.

Let me get into that in a moment, but first I wanted to bring you up to date on a few things.

First, I’ve extended my book giveaway on the program. I’ve been giving away copies of Norberto Keppe‘s seminal book on the pathology of power for a few months now, and every week I receive a few new orders from numerous parts of the world. You can add your name to the strengthening energetic pulse of people becoming acquainted with Keppe’s original and outstanding work just by sending me an e-mail at

Secondly, a big thanks to Thinking with Somebody Else’s Head listeners Lynne MacDonnell and Jason Coombs for their help in my recent trip to Canada with my wife, Mônica. They organized a small lecture in Toronto for me and it was a great pleasure to meet with folks and let them know more about the International Society of Analytical Trilogy and our work here in Brazil.

I’ll be working on some presentation ideas over the next few months, and I’d love to hear from your if you’re interested in more opportunities to learn about Keppe’s work. Just drop me a line at

I’d also like you to make a note of July 4, 5 and 6, 2008. We’ll be conducting a marvelous Congress at our Grande Hotel Trilogia here in Brazil about the true American dream. We’ll be looking at our lost values and how to get them back, and how Analytical Trilogy can offer us some real solutions to getting our society back on track. Let me know if you’re interested.

OK, the Secret. The idea is not new. Back in 1910, Wallace D. Wattles penned The Science of Getting Rich, and countless writers from Napoleon Hill to Norman Vincent Peale, to powerful industiralists like Henry Ford have espoused strikingly similar philosophies.

It’s rooted in American individualism and the drive for personal wealth. But as we’ll see today, this is leading us seriously down the wrong path.

When my friend, Susan Berkley, was here recently, I had her sit down with our resident science researcher, Cesar Soos, and asked them to take the Secret apart a little. Here’s what they came up with.

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Thoughts on Success

We dream about it. We visualize it. We hire coaches to help us achieve it. We jeer at the soap opera villain who sells his grandmother to get it. We stand around the water cooler and shake our heads at the lives of those who have it, and destroy it.

This time on Thinking With Somebody Else’s Head, some perspective on success.

I’m a North American. It would be impossible not to be affected by the blinders-on-full-sheets-to-the-wind-hell-bent-for-leather single mindedness of the North American culture in its focus on achieving the promised land that is the state of success.

We treat the subject with the reverence and hushed tones that mystics from former times reserved for the awe of creation and poets for the sweet pains of love.

But perhaps, in our strivings for material success, we’ve lost something. It was Canadian writer, Mordecai Richler, who wrote one of the great stories on that very theme in The Apprenticeship of Duddy Kravitz. And if you haven’t seen the great 1974 movie with Richard Dreyfuss, you should check it out for a reminder of the perils to our souls of an unrelenting quest to fulfill me, me, me.

Susan Berkley is a very successful entrepreneur. She has her own company – The Great Voice Company – she’s a highly sought after voice whose clients include AT&T, she’s a trainer and a writer. She’s going to help us get a little closer to understanding success and why it’s often so elusive, today on Thinking With Somebody Else’s Head.

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